Doordarshan (DD), India’s national broadcaster is facing stiff competition from private broadcasters in Entertainment, Sports and News broadcasting. Even after several attempts DD hasn’t got right formula to provide pace to its GEC channel DD1 or DD National. Its only benefit is that their channels have wider reach through Terrestrial, DTH broadcasts.
After recent attempts of giving facelift to its GEC and News channels, now there is possibility that Prasar Bharti may split its current bilingual News channel “DD News” into 2 channels – Hindi and English language. DD News will be Hindi only channel, while another dedicated English Channel would be launched.
Further proposal is that English News channel could be scaled up for International launch. Though the proposal to set up an English news channel is still on paper it is known that Prasar Bharti has already decided to revamp the content of DD India, its international channel, with news in English, entertainment programmes and widen its reach across the world, with Africa being the first destination where it plans to enter.
With 17 years having passed since its operation DD India is still not available in most countries due to lack of satellite footprint and distribution problems. The Prasar Bharati now plans to enter into agreements with foreign DTH players and explore platforms like IPTV and webcasting to address these issues.