Political advertising money has started moving to the DTH sector. Dish TV and Tata Sky have firmed up ad deals with the Bharatiya Janata Party (BJP) and are in talks with other political parties, including the Congress, as India goes to the Lok Sabha polls this month.
The BJP has committed Rs 1.5 million to Dish TV, which has a subscriber base of close to five million. Tata Sky, however, did not disclose the ad money it would get from the BJP.
“We have signed up with BJP for Rs 1.5 million and will be running their ads for a period of four weeks. We are also in talk with other parties,” Dish TV MD Jawahar Goel tells Indiantelevision.com.
Starting today, Dish TV will have ad spots running on its default landing interactive channel no. 999 and branding on its News Active and Bhakti Active services.
“We have developed this platform as a specialized media for advertisers. As the elections are coming, this is a good opportunity for national political parties like BJP and others to reach out to the 25 million viewers that Dish TV has,” says Goel.
So now politicians have understood the power of DTH TV services. BJP as always trying to have hands on all available mediums to reach out to public, has now joined hands with leading DTH operators TATASKY & DISH TV. Congress too can’t ignore the power of this new medium and has joined DTH operators.
Now after elections are over, lets hope any of these parties look into reforms in DTH about pricing, channel packages and other issues faced by DTH customers.