TATASKY – Time to Change!

Launched in August 2006, TATASKY (referred as TS later)has come far way now competiting with India’s 1st and only DTH operator (then) – DISH TV. Although started under shadow of SKY UK and channel lineup dominating from STAR group, it has now come long way with many popular and new channels onboard (some exclusive). But now as market continues to grow and with launch of BIG TV from Reliance ADA nearby, time has come for it to change

Some changes it could under go to become more consumer (viewers) friendly are such as

  • Channel Packaging: Its area where DISH TV still scores, if TS comes out with packaging based on language, it would help viewers to opt for channels based on regional language and bringing down its monthly subscription
  • Channel Genre: Some people may be interested in Sports while some in Religious channels only, some in Entertainment & Movies, while some in News & Information. So it would be good idea to distribute channels based on its genre which could again give benefit to viewers to select their channel of interest and opt out from rest thereby avoiding lesser monthly subscription
  • Movies On Demand: MOD is the main source of income and if properly managed and marketed could prove useful for viewers as well as for TS. For this TS should bring cost down (Rs 30 – 40) for old movies and not more than Rs 50 for latest movies. They should get right for Movie on MOD before being telecasted on any channel. Then they should include good regional movies on MOD. Also could be added popular TV serials episodes and lastly Sports content
  • Audio Channel: TS should consider adding AIR (Radio) channels as well as popular private FM channels from various cities or tie-up with FM providers for Audio channel on DTH
  • Advanced Interactive services: TS still lags behind services like SKY/DirectTV in providing interactive services. They should include Tetetext service covering LIVE sports scores, Share Market rates, Forex/Comodity prices, Movie/Music review, Tour Guide, etc. (although some may be covered currently under ACTIVE STAR NEWS)
  • Subtitle: TS should look forward in providing subtitle (although it is based on content providers), TS can take initative by starting it on STAR channels

Still many points could be added, but hope TS comes out with some of changes mentioned above providing benefit to viewers and sametime adding profits to its pockets

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