DD Direct Plus (DDD+) – The DTH service launched by Prasarbharti, as FTA which could been cheap source of entertainment for people of India reaching whole of nation. But after 3-4 years of its launch (Dec 16, 2004 – Wikipedia), is it settled?
When launched it promised to be a good source of entertainment, with good FTA channels on board, but with time most of popular channels like AAJ TAK, ETV Marathi, SUN TV has left the platform. And the PB has no offer to attract popular channels. The channels currently available are either those who don’t find place on pvt. platform (DISH TV/TATASKY) or channel recently launched.
Some suggestion for popularising the service & improve the quality
1. Launching exclusive quality entertainment channels on DDD+, which can telecast new shows as well as old previuos shows.
2. Launching Movie channels showcasing good movies from bollywood, Regional (& ofcourse hollywood)
3. Program Guide service – after 3 years in service PB should manage that now
4. Improving regional channels programming quality in par with pvt. channels
5. Interactive services like Teletext, subtitle, News, weather, Cricket scores, Sensex- For reception of this, PB can approve few STB models compatible for reception of interactive services
6. Acquiring sports content from F1, Soccer & other sports to improve DD Sports
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